Loading...
DEMOGRAPHIC DATA 2017-11-28T08:16:31+00:00

UNDERSTAND WHERE YOUR CUSTOMERS ARE LOCATED, USING DAYTIME AND NIGHT-TIME DEMOGRAPHICS

For the first time in China, we can get the kind of accurate population information you need to plan store locations.

Using mobile device data to track people’s movements, we can give you residential population and where people work and play, so you can learn which venues and urban areas attract the most target shoppers.

As well as numbers of people, we know their relative affluence in any given area to help you better identify your target consumers.

DEMOGRAPHIC DATA COVERAGE

  • We cover the whole of China, giving rich understanding of the major cities as well as smaller towns

  • Data can be provided on a detailed 150m X 150m grids, or broader 1km x 1km grids depending on your requirements

  • We update the demographics data every 3 months, so you will be able to track what areas are growing and contracting

Day time population – where people work

DEMOGRAPHIC DATA COVERAGE

  • We cover the whole of China, giving rich understanding of the major cities as well as smaller towns

  • Data can be provided on a detailed 150m X 150m grids, or broader 1km x 1km grids depending on your requirements

  • We update the demographics data every 3 months, so you will be able to track what areas are growing and contracting

Day time population – where people work

Night time affluence map – where are the residential areas with highest spending power?

HOW IS THE DATA COLLECTED?

  • We work with our partner TalkingData to provide the demographics layer
  • Mobile phones are tracked in China via their APP’s, and TalkingData is able to track over 100,000 APP’s
  • We monitor over a 3 month period, where the mobile device is located most often during the night time (23:00 to 06:00) – where they live and during daytime (10:00 to 16:00) – where they work
  • Based on the price of the mobile phones we are tracking we are able to identify the relative affluence of any location. For example, a residential block or office tower with a high proportion of Apple and Samsung Galaxy owners will indicate higher affluence and retail spending power.

HOW IS THE DATA COLLECTED?

  • We work with our partner TalkingData to provide the demographics layer
  • Mobile phones are tracked in China via their APP’s, and TalkingData is able to track over 100,000 APP’s
  • We monitor over a 3 month period, where the mobile device is located most often during the night time (23:00 to 06:00) – where they live and during daytime (10:00 to 16:00) – where they work
  • Based on the price of the mobile phones we are tracking we are able to identify the relative affluence of any location. For example, a residential block or office tower with a high proportion of Apple and Samsung Galaxy owners will indicate higher affluence and retail spending power.

Night time affluence map – where are the residential areas with highest spending power?

Ready to Talk?

Request A Demo